Tesla Opens European Flagship Showroom in London

Electric sports car maker Tesla opened its first UK dealership in the heart of London at the Knightsbridge district. The 5,000 square-foot showroom on Cheval Place which is in walking distance from Harrods department store and convenient to Heathrow Airport will act as Tesla's European flagship store and will be followed by sales and service centers in Monaco, Munich and Zurich as well as four new stores in the United States.

The company said that it will begin delivering cars to European customers this summer of which the first 250 will be the Signature Edition Roadster model, priced from £94,000 on the road, but UK customers will have to wait until early 2010 for the first right-hand drive models. All in all, Tesla said that it has received 1,300 European orders for the all-electric Roadster model.

"Thanks to an abundance of discriminating drivers and progressive public policy, Tesla is already well known in Europe," said Tesla CEO Elon Musk. "We expect the London store to dramatically increase our brand identity throughout the continent, and with right hand drive models now due at the beginning of next year, the UK market will provide a solid foundation on which to build this."

Along with the Roadster, Tesla said that is also taking reservations for the four-door Model S sports saloon that is due for production in late 2011.

Tesla Model S Road Testing Underway [with Video]

It has been a long journey, but it looks like the Tesla Model S all-electric sport sedan is one step closer to series production as the California-based automaker announced it is moving on to the final road tests. The first phase called Alpha, which began in 2010, includes both computer simulations and test-drives of prototype vehicles. There will be a Beta phase as well.

“The first Alpha is amazingly agile for a car of its size. It has great handling balance and poised ride with communicative steering. Just goes to show what combining a low center of gravity with a very stiff body structure can achieve”, said test drive Graham Sutherland.

According to Tesla, Alpha cars will be tested in the coming months in all sorts of climatic conditions, which should help engineers improve the EV’s driving dynamics.

Tesla’s second model after the Roadster offers seating for five adults and two children. The Model-S' drivetrain consists of an electric motor coupled to a single-speed transmission and a floor-mounted lithium-ion battery pack. Customers will be able to specify their cars with one of three available battery packs offering a driving range of up to 160, 230 or 300 miles (258, 370 or 483 kilometers).

Roughly the same size as a BMW 5-Series, the Model S sprints to 60 mph (96 km/h) in 5.6 seconds and can reach a top speed of 130 mph (209 km/h). Production is set to begin in 2012 and Tesla is currently taking orders, with the base price set at US$49,000, including a US$7,500 Federal tax credit.