VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit

Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC."‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it's available right here,” Francois added.

As touching as the Chrysler's new TV spot may be, we can't help but wonder if the rumors about a Lancia-badged version of the 200 turn out to be true, how will the Italians advertise the car in Europe?

Sandy Sanderson’s Can Cars Are Automotive Art Par Excellence

The automobile is such an integral part of so many people’s lives that it’s no wonder than artists and sculptors often use them for inspiration. Take Sandy Sanderson of Hamilton, New Zealand, for example. He takes beer and soft drink cans and crafts them into meticulous, highly detailed replicas of hot rods and other classic cars. And Mr. Sanderson really is a meticulous sculptor.

Check out the amount of detail he puts into the suspension, interior, engine and wheels of his cars. Even the gauges, gear shift and hand brake are replicated in detail. It boggles the mind. Each car takes as few as eight and as many as thirty soft drink / beer cans to construct, the whole process taking Sandy up to a month from start to finish.

Most of the cars are purchasable too, with prices ranging from NZ$800 to NZ$2,000 (US$472 to US$1,537). Pricey yes, but these things are gorgeous. My favorite is the “Coruba Climax”, a replica of the Cooper Climax race car of the 1960s made of Coruba Rum cans (don’t worry if you haven’t heard of Coruba Rum - I hadn’t until I read it on Sandy’s website).

You can check out the full gallery of images below. When you’ve had a look, tell us your favorite in the comments section below.