Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the 2011 Sonata Hybrid. Videos available after the break.

The first Elantra spot, called “Hypnotized”, will air during the first quarter and it “questions the idea that compact cars are as good as they can be”. It will be followed in the third quarter by the “Deprogramming” ad, which states, among other things, that “compact cars can be more”.

“We love the Super Bowl’s ability to transform over 100 million Americans into advertising aficionados, so we went with a playful theme that ties a marketing-driven conspiracy theory to our fresh take on the compact car segment, the 40-mpg Elantra”, said John Krafcik, president and CEO, Hyundai Motor America. “Building from the first two Elantra ads in the AFC Championship Game, and 10 viral spots online right now, the Super Bowl shifts the campaign into top gear with what may be the biggest group therapy hypnosis session ever attempted”.

Last but not least, the fourth quarter will bring the “Anachronistic City” spot starring the 2011 Sonata Hybrid. By creating a sharp contrast between the car and a variety of obsolete devices, Hyundai wants to highlight its commitment to innovation.

All three ads are the creation of Innocean Worldwide Americas and feature the brand’s 2011 “New Thinking, New Possibilities” vision.

VIDEO: First Look at the 2012 Hyundai Veloster Coupe on the Road

On Monday, we got our first taste of the all-new 2012 Hyundai Veloster at the Detroit Auto Show. Now, we have the first video footage of Hyundai's unconventional small sports car, which is distinguished by its asymmetric body with a single door on the driver's side, two doors on the other and a rear hatch.

Power for the front-wheel drive Veloster comes from a 1.6-liter four-cylinder engine with 138-ponies, hooked up to either a six-speed manual or a double clutch transmission. Hit the break to watch the first video of the Veloster on the road with some bonus handbrake/slideways action towards the end of the clip.

New Hyundai Veloster Coupe: First Official Teaser Photo and Video Released Ahead of Detroit Show

It won't be long before we get to see the production version of the 2007 Veloster Concept as Hyundai has launched a mini site counting down the days and hours left before the small coupe makes its world premiere at the Detroit Motor Show in mid-January.

The road-going model will keep the concept car's Veloster nameplate, while according to the official teaser video, it will be equipped with a modern direct-injection engine linked to a dual-clutch transmission with an estimated 40mpg fuel consumption (5.8 lt/100km).

That's about all Hyundai had to share with us for now, however, we do know from previous reports that the engine in question will most likely be a 1.6-liter unit producing around 140-horsepower, while spy shots (see here) suggest that Veloster will feature asymmetric body with two doors on the passenger side of the car and a single, longer door on the driver side.

The closest rival for the new Hyundai Veloster Coupe is the Honda CR-Z hybrid.

VIDEO: Crazy World... Hyundai Driver Rams Two Dozen Cars in Moscow

Earlier today, 44-year-old Moscow resident named Oleg N. went on a road rampage for reasons that have yet to be determined. Russian news sites reported that the driver of the silver-colored Hyundai Terracan crashed into some 20 or so cars. The incident was partially caught on video where we see the Moscow resident trying to escape a mob of angry drivers by getting into his SUV and ramming several cars in an attempt to flee the scene. He was eventually caught by the police and a number of drivers who showed him no mercy - guess the Christmas Spirit ain't as infectious as we hoped...