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Next up on our list of automotive-related commercials that will air during the Super Bowl XLV game on Sunday is the Chevrolet Camaro ad from General Motors. Once again, the Detroit carmaker is playing the Transformers card with the Camaro turning into Bumblebee, and well, you can see the rest in the video that follows.
All in all, Chevrolet will air five 30-second commercials during the big game including “Misunderstanding,” featuring the Cruze Eco; “Discovery,” with the Volt; “Tommy,” showcasing the Silverado HD; and “Al’s Chevrolet,” starring the Camaro.
The company will also air a longer-form Chevrolet spot during the “Glee” episode following the Super Bowl as well as a second Camaro ad named "Ms. Evelyn,” which will be shown after the presentation of the MVP Award.
All of Chevrolet's ads at this year’s Super Bowl were created by the Goodby, Silverstein & Partners agency. Chevrolet returns to the Super Bowl after a four-year absence.
We’ve seen our share of burnouts ending in fiery fails, but in this case, the flames are a sign of success. We don’t know if the owner of this vintage Chevrolet Impala used some kind of special tires, but he leaves behind him two very cool burning trails, just liked Doc Brown’s time traveling DeLorean did in the Back to the Future movie. Watch the clip after the break.
Revealed for the first time here in North America at the 2011 Detroit Auto Show, the 2012 Chevrolet Sonic will replace the Aveo as GM's new subcompact model, while retaining the Aveo nameplate in Europe and other international markets. In this latest video, the firm's designers discuss the styling features of the Sonic, highlighting the motorcycle elements featured in both the sedan and hatchback. According to Design Director John Mack, the aim was to create "a youthful, spirited car, one that stands out in the market". For the complete walk-around check out the video after the break.
Even though General Motors is in the midst of bankruptcy protection, the firm's engineers and technicians have somehow managed to stay ahead in the development of the Chevrolet Volt plug-in hybrid - or at least that's what they support. On Wednesday, the automaker completed the build of the first pre-production Volt more than a week ahead of schedule. Up until now, the development team was working with prototype mules utilizing the body of the Chevy Cruze and the hybrid drivetrain of the Volt.
The model's chief engineer, Andrew Farah, took the first pre-production Volt for a quick spin and while he was at it, GM also recorded the test drive on film. According to Farah, only a few Volts are being produced per week now but the company will soon ramp up production to create a fleet of around 80 pre-production vehicles by October.
"Most of these vehicles will be used for testing and validating the production intent design as well as developing the final vehicle software and controls - we'll also use them to tune the vehicle's overall driving experience," said Farah. "Some of these Volts will have very short lives as they'll be used in safety and structural integrity testing."
Ever since the new Camaro hit the streets, we knew that someone was bound to make a link between GM's pony car and KITT. That someone happens to be member 'Spaceballone' of the Camaro5 forums and what he did is to modify and install an LED light scanner in that little mail-slot air intake on the hood above the Chevy bowtie badge.
The UK-based company that sells the KITT LED scanner for about $160 claims that the system comes with three settings that that mimic the light patterns on the original 1980's Knight Rider 2000 car and on the Shelby GT500KR in the shortly lived Knight Rider 2008 TV series.
We're not so sure if it's legal in most places to use the LEDs while driving, so if you're thinking about installing the system, better ask before you get into any trouble.
Once upon a drive, all we had to know about a car's fuel consumption was how many miles the vehicle could travel on a single gallon of gas in the city, on the highway and on a combined route, regardless of whether the engine was fed with petrol or diesel.
Nowadays, the appearance of all-electric and extended range hybrid electric cars in showrooms has forced [ahem...] the U.S. Environmental Protection Agency (EPA) to embrace a new method to measure the energy consumption of alternative fuel vehicles called MPGe (Miles Per Gallon Equivalent).
The idea is to allow consumers to compare the energy consumption of EVs or Electric-Hybrid models such as the Leaf and the Volt to those of gasoline or diesel powered vehicles in terms of miles per gallon.
Knowing that many consumers are still baffled by the concept, General Motors released a short video where it tries to explain the new EPA ratings on the Chevrolet Volt. Scroll down to watch the clip.
How do you replace a motoring icon? In the years leading up to 1968, U.S. automaker Chevrolet was dealing with this very problem with their venerable Corvette. The first and second generation Corvettes, designed by Harley Earl and Larry Shinoda respectively, were stylish and innovative creations that drew countless fans from the automotive community.
The answer lies, in part, with the Aerovette: a mostly forgotten concept that made just two auto show appearances before being relegated to the GM Heritage Museum.
In the late ‘60s, GM engineer Zora Arkus Duntov and his team were toying with the XP-882, a mid-engined design and engineering exercise built on Oldsmobile Tornado underpinnings. Though fascinating from a design and engineering standpoint, Chevy General Manager John DeLorean saw no future for the XP-882 and canceled the project in 1969. It was simply too expensive and too impractical for the impending 1970s America.
When Ford announced it would be selling the Italian designed / American engined De Tomaso Pantera at its Lincoln / Mercury dealerships in 1970, DeLorean hit the roof. He immediately ordered Duntov and GM designer Charles Jordan to dust off the XP-882 and ready it for the New York Auto Show.
Renamed the Aerovette, the XP-882 was a revolution. After being re-engined for the 1973 Paris Auto Salon, the Aerovette now featured four transversely mounted Wankel rotaries, a full five years before they would be popularized in the United States by Mazda’s RX-7. Beneath that sleek glass fibre skin was a steel and aluminium birdcage that was both lightweight and strong.
Innovative features abound such as the bi-fold gullwing doors, V-shaped front windscreen and deformable plastic bumpers. Pop up headlamps, a fully independent coil spring suspension and four wheel disc brakes were also incorporated into the design.
Inside, a digital instrument panel displayed speed and engine rpm, while a switchable screen could show fuel, water temperature, oil pressure or voltage. A second digital display in the centre console could display the date, time and radio station as well as the elapsed time in minute or seconds for time trials.
Though the Aerovette / XP-882 never progressed beyond the concept stage, its design was highly influential in the third generation (C3) Corvette. Many of its ingenious design features would find their way into production cars; though in some cases this process took as long as then years(!).
So there you have it. The Aerovette: a car that was ten years ahead of its time but doomed by the ‘70s oil crisis. Gone, but hopefully, never forgotten.
