Mitsubishi Releases No-Frills Lancer 1.5 Juro Special Edition for the UK

The Mitsubishi Lancer nobody really wants but almost everyone gets across the pond has become a bit more desirable in the UK with the launch of a new special edition, which as usual translates to additional equipment at a more competitive price. The new edition is called Juro and is based on the Lancer 1.5 GS2 hatchback, which is powered by a 1.5-liter petrol engine gasping out 107-horses and 143Nm or 105 lb-ft of peak torque.

The Lancer Juro comes equipped with black leather seats and an integrated Kenwood multimedia system that comprises Garmin Satellite Navigation, Parrott Bluetooth, iPod connection lead and reversing camera as standard.

Other standard features include 16-inch alloy wheels, climate control, alarm, leather steering wheel with audio controls, electric windows, mirrors and locks, and a color-keyed rear spoiler to keep all those ponies close to the ground.

In the UK, the Lancer 1.5 Juro hatch is priced at £14,749, which includes free metallic paint and VAT.

Mitsubishi to Phase Out Most of its U.S.-made Models by 2014

Mitsubishi President Osamu Masuko today announced that the automaker will kill most of its current lineup of U.S.-made vehicles by 2014, as part of the company's “Jump 2013” mid-term business plan. The decision affects the Eclipse and Eclipse Spyder sports cars, Endeavor crossover and Galant sedan, which are going to be replaced with global vehicles built at the manufacturer’s Illinois plant. The Outlander crossover, Outlander Sport small crossover and Lancer sedan will provide the underpinnings for the new models.

According to Mr. Masuko, these changes won’t affect U.S. sales. In fact, he predicted that sales and production numbers will increase, albeit no target has been specified.

“Our sales in North America will increase”, Masuko said. “We'll still be selling cars brought in from Japan, and we'll be adding the global small car as well”.

When it comes to combined sales, Mitsubishi expects the Japanese, North American and European markets to register a jump of 90,000 units over the next three years.

Furthermore, the company is exploring other possibilities to gain much needed market share as well.

One plan of action will see Mitsubishi rolling out no less than eight electric or plug-in hybrid vehicles by early 2016, including a small commercial truck version of the i-MIEV and plug-in hybrid SUV based on the Px-MiEV concept car shown at the 2009 Tokyo Motor Show.

Mitsubishi also wants to bring its new global small car to the U.S. and target emerging markets with new models, such as a 1-ton pickup truck that could be jointly developed with Nissan.

FAIL: 2 Fast, 2 Furious Lancer Evo VII Breaks Free Of Dyno In Puerto Rico [Video]

Dynamometers, or dynos for short, are a useful tool in any racer’s arsenal. By applying some basic physical principles, a dyno can calculate the amount of horsepower and torque being transferred from the wheels to the track, without ever needing to leave the safety of the garage.

So here’s the scoop (according to the posters): some students at Mech-Tech College in Ponce, Puerto Rico were putting a Lancer Evolution VII through its paces on the school’s dyno, when disaster struck. Everything seems normal until 16 seconds in, when the Lancer careens to the left and slides off. Of course, it was all captured on video for our edification.

According to the EvolutionM forum, the vehicle was improperly strapped down. It has something to do with the fitting of a Blow Off Valve (BOV) dump tube which changes the way the vehicle behaves both on the track...and on the dyno. Of course, nobody seems to have taken this into account when tying the Evo down.

Check out the vid and let us know what you think in the comments section below.